Newsweek
Steve Burns
July 8, 2000
By:
Deidre Depke
He might be America's most unlikely sexy guy. But at
26, Steve Burns is undeniably hot. He's the star of "Blue's Clues," the
Nickelodeon TV series for pre-schoolers. The show, in which a
perpetually enthusiastic Steve sings, dances and talks to an animated
blue dog, is watched by nearly 15 million people per week. And not all
of them are tots: This month, People Magazine included Burns in its list
of America's most-eligible bachelors. Newsweek's Deidre Depke talked to
Burns about what it's like to be Steve.
Newsweek: Two weeks ago, we featured Al Gore in this spot. Last week, we
had a drug lobbyist talking about prescription-coverage. This week, we
have you...
Wow.
What happened?
Well, you're a pretty hot celebrity.
I'm a
micro-celebrity. I'm officially near-famous. If you've got four year old
kids and you've got cable, then you've got no choice but to know who I
am. But if you're one of my peers--a 26-year old guy who lives in
Manhattan--you have no idea who I am. I'm only famous if you're four.
Do
people seem confused when you describe what you do?
They say, 'Oh yeah, I've seen that blue dog. What
do you do?' And I say, 'Well, I'm on the show.' And they say, 'Oh. Are
you a cartoon? At which point, I have to say, 'Yeah, I am like a
cartoon.'
How did you become Steve?
I just auditioned. I thought it was for a voice
over. I had no idea what I was getting into. I had a lot of ideas at the
audition that they reacted very strongly to. They tested a bunch of us,
and I was literally the only one that the kids talked to. They made me a
creative consultant right away. I got very involved in the show at the
beginning. Now I'm a producer-a pseudo producer.
What did you do before "Blue's Clues?"
I was doing the New York acting thing. I did a gig
on "Homicide," a guest spot on "Law and Order," a bunch of commercials.
And then I moved into this show...and that's the end of my acting
career.
Well, it might be difficult to win certain roles now...
I played a murderer on "Homicide" in the middle of
this whole thing. I didn't think anything of it. But we got a lot of
e-mail from parents-they were really confused. And I said, 'Wow. This is
what it's like to be pigeon-holed.' It's a pretty tough thing to break
out of a mold like this. Then again, [the show] is never going to be as
big as Pee Wee Herman or "Sesame Street," I don't think. I don't run
around in the media as Steve-I don't really want the character itself to
be this huge, full-blown-shove-it-down-your-throat media event like Pee
Wee or Elmo.
What kind of messages are you trying to get across with the show?
My whole goal is to make it funnier. We are the
most educational show on TV for preschoolers, and that's goal No. 1. But
there's no reason why we can't be 50 times funnier than "Sesame Street,"
too. But that's really difficult because the formula is so specific. We
rely very heavily on research and what works. We don't want to lose
anything by adding adult humor. So I continue to try to sneak it in
whenever I can. If it were up to me, there would be so much more. My
fantasy for children's television is that it's not really children's
television, it's everybody's television. If we want parents to be
discerning about what children are watching then we need to put stuff in
there for them to watch too.
Is
Steve a really demanding role?
Less than it was. In the last two seasons I said
'This guy doesn't have to move around so much.' But it's definitely a
higher degree of energy than I have naturally. The really demanding part
of the job is working on a blue screen. It's maddening, really. It's
tedious work, speaking to invisible microns of air. It's just me on a
big blue screen.
That's amazing that you're able to do that...
Yes, for your Emmy consideration...
Do
you have a sense of personal responsibility because of the role? Did you
sign a morals clause?
I didn't, because I don't believe in them. But
obviously I have a great sense of personal responsibility. You know,
that "Homicide" role is something that in hindsight I don't know if I
should have done. "Blues Clues" has been incredibly good to me, and I've
been working so hard on it for so long that I take it very personally. I
wouldn't want to do anything to jeopardize what so many kids love. So
there's a lot of responsibility there.
So
that makes it tough to go out clubbing...
Well, I do go out clubbing. I'm going out
tonight-I've never seen a four year old at a club.
And you're not a target of the paparazzi?
Oh no, nobody cares. I used to be afraid that if
the show got too big they'd come looking for me. There's a big
temptation; people enjoy watching something that's perhaps annoyingly
pure get tainted in some way. In a way there's a big danger that people
will look for you to fall.
So
the show has changed your life...
Oh, completely. When I got the job, I had long
hair and earrings. Now I'm the boy next door. That took some getting
used to.
And financially..
Well I was doing really well in commercial
voice-overs, but things get pretty good depending on how many little
blue dogs they sell.
Do
you agree with People Magazine? Are you one of America's most eligible
bachelors?
Sure, why not. Yeah. Hell yeah. I'm going to
e-mail that to Drew Barrymore.
The picture of you flexing your arm was pretty good.
The picture was the cheesiest thing. It really
stinks because I've been working out and my arms are way better than
that.
Who do you think was the best bachelor they picked?
I think Conan O'Brian is the coolest dude on TV.
So I think he wins.
What are you going to do next?
I just hope I'm going to be allowed to fail
privately. I don't know if I'll stick with the acting thing. [Playing
Steve] is a pretty big hole to dig yourself out of.
What else could you do?
I think being a rock star would be a cool thing to
be. That would be all right.
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